UK online gambling revenue rises as potential tax increases create pressure on operators

UK online gambling revenue up 8% to £1.42bn in Q2, but tax increases loom. Find out how this could affect your bonuses and promotions.

The UK Gambling Commission’s latest Q2 report reveals strong industry growth, but operators face potential tax hikes that could impact player promotions and bonuses.

Revenue Growth Masks Growing Pressure on Industry and Players

UK online gross gambling yield reached £1.42 billion in Q2 2025, marking an 8% year-on-year increase according to the Gambling Commission’s latest data.

However, this positive gambling news arrives alongside concerns about potential tax increases that could reshape the industry, which we covered in our Will Higher Gambling Taxes Affect UK Gamblers? news report, where we have also linked to previous news reports covering the topic.

Chancellor Rachel Reeves is reviewing higher tax rates ahead of the November 26 Autumn Budget, with major operators including Betfred, Entain, and The Rank Group publicly opposing the changes.

What This Means for UK Online Gamblers

If the government proceeds with tax increases, players may see reduced bonus offers, tighter promotion terms, and potentially lower payout rates as operators pass on the costs to customers.

The industry’s growth suggests strong demand, but regulatory and fiscal pressures could limit the competitive advantages players currently receive.

Retail Sector Shows Strength

Land-based betting GGY increased 12% to £508 million, though bets declined 3% and active accounts fell 14%. This pattern mirrors online trends: higher revenue from fewer, potentially higher-spending customers.

Youth Gambling Report Raises Awareness

The Commission’s 2025 Young People and Gambling Report surveyed 3,666 respondents aged 11-17 across England, Scotland, and Wales. Key findings show 49% experienced some form of gambling in the past year, while 30% spent their own money on gambling activities. Problem gambling among youth remained at 1.2%, down slightly from 1.5% in 2024.

Most youth gambling involved legal or non-age-restricted activities:

  • Arcade gaming machines: 21%
  • Private betting with friends or family: 14%
  • Playing cards for money: 5%

Market Performance Shows Mixed Signals

MetricQ2 2025Change
Online GGY£1.42bn+8%
Total online bets/spins26.1bn+3%
Active accounts (monthly avg)12m-7%
Online slots GGY£747m+9%

Despite revenue growth, the 7% decline in average monthly active accounts indicates fewer players are generating more revenue per person. Online slots sessions over one hour dropped 15% to 8.6 million, while average session length decreased by one minute to 16 minutes.

New Age Verification Requirements

All land-based licensees must now conduct age-verification tests at the point of purchase, with staff required to check identification for anyone appearing under 25. The regulator is also investigating whether loot boxes, social gaming, and prize draws serve as “gateway” products to future gambling behavior.

Casinoplusbonus Opinion

The data presents two competing narratives. From the industry’s perspective, revenue growth indicates a healthy market that efficiently serves customer demand. Shorter gambling sessions and fewer long-duration slot plays suggest responsible gambling measures are working effectively. Operators argue that additional tax burdens would stifle competition and reduce their ability to offer attractive bonuses and promotions that UK players value.

From a regulatory perspective, declining active accounts combined with rising revenue suggest potential concentration among problem gamblers or high-stakes players. The youth gambling data, while showing slight improvement, indicates that nearly half of minors engage with gambling activities annually. Policymakers view increased taxation as necessary to fund problem gambling services and offset social costs. For UK players, the immediate future is likely to bring reduced promotional value if tax increases proceed. However, stronger youth protections and responsible gambling measures may create a more sustainable industry long term.

The November 26 Budget will determine whether operators absorb additional costs or pass them to customers through adjusted terms and conditions.

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